Monday, 1 September 2014

The #icebucketchallenge

Let's face it, the videos are everywhere. You cannot scroll through any Facebook timeline without finding an icebucket challenge video, let alone live life without being nominated - trust me I tried....

Me in my #icebucketchallenge,
in the pouring rain, in the sea at
10 o'clock at night. I'm as guilty
as trying to keep up with the next person.
But realistically, why is everyone throwing water over themselves? And is it really a way of helping charity for just a chance for the narcissistic among us to show off?

It is thought to have all stared several months ago in the US as a way of raising awareness of ALS (Amyotrophic Lateral Sclerosis) which is a horrendous progressive illness which will eventually leave the sufferer paralysed. All that the video requires was that you donate then declare why you are doing the challenge, nominate three people and then pour a bucket of icewater overyourself. It has raised millions of dollars for the US ALS charity and nearly £5 million for the UK's equivelent Motor Neurone Disease Association. Which is really great!

But this challenge seems to have its downfalls. 

I believe that whilst many people have paid the donations, more people are only completing the challenge just to be part of the craze by trying to top the previous videos and aren't paying which is what this whole scheme is part of. Even worse is that the American ALS Charity has come underfire for paying its staff six-figure salaries whilst the money raised going to a very small percentage of researching what can be done to prevent and help those who already suffer from the condition. 

So if you are completing this challenege, take a moment to donate, but please consider who you donate to...

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